RAV4. Smaller, easier to maneuver, easier to see out of, cheaper on insurance and gas, room for friends, cheap to repair.

Here is my perspective:

If you don't NEED a truck, don't get one. I assume you are considering it because its "cool" 

I would go for the RAV4

1. Fuel economy: According to the federal government's tests, you would spend $400 less on fuel on the RAV4 compared to the Tacoma annually     win: RAV4

2. Speed, because I know you care Tacoma 0-60: 8.7seconds RAV4: 6.3 seconds   win:RAV4

3. reliability, RAV4 is 6 years newer and cheaper to repair and maintain win RAV4

4. safety, Rav4 would have less braking distance, standard Electronic Stability Control, airbags, etc. and its more likely that it would be working because its newer   win RAV4

4. Style, ---------------------

Original Price: I believe the RAV4 would be less expensive win: RAV4

Interior, Tacoma, Rav4   Personally, I think the Rav4's is better

IDK which ones are relevant but I would go with the RAV4 and that is my personal opinion.

RAV4 all the way. Unless he has consistent use for a truck. 

I would get them a RAV4.

Tacoma

"There's just something women like about a PickUp Man"-Joe Diffie