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How to escape ridiculous dealer markup fees?

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Hello all,

I want to find a way to buy either year of the new Ford Maverick base model (FWD only model).  From the searching I have done online so far, it looks like everyone is marking them up 1.5 to 2 times MSRP for used, and want you to custom order for new and it will deliver someday years from now.  Does anyone know of a reliable way to find one to purchase for near MSRP without having to call every dealership/car lot in the united states?  I am located in the pacific north west and am willing to travel up to 1000 miles or so to get one, or pay extra to have it shipped if that's a possibility.  Any ideas or help is welcomed as I plan to take my time in the next few months trying to figure this out.  Thank you to anyone who reads and responds to my post.

5 Answers
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There’s no secret formula. You can either go to your local dealer and offer MSRP, “take it or leave it”.  Or you can do a wider search (cars.com, autotrader) until you find one at an acceptable price.  The more patient you are, the better your chances.  Unfortunately, Ford is probably the worst brand for markups.

FYI, if you can afford to move up to a Honda Ridgeline, you will find the same basic form factor but with more inventory (and better build quality).

Also, Toyota is coming out with a shameless Maverick clone, which should put an end to the price gouging (if you can wait that long). 

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The only way is find a dealership that doesn't add the nonsense market adjustment to their vehicles. I believe shortages aren't a thing anymore. My local Ford dealership has plenty of trucks being sold at MSRP and they are making good business.

Good observation. I think the surplus is mostly on the more expensive models (mainly the F-150 and in some cases the poor-selling Lightning). Maverick production has been lagging, and in many locations inventory is still low. However, there may be some places around where mavs inventory is better.

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There is no other way that I know of, except brute force going dealer by dealer. Or find a dealer that is known to sell at MSRP. 

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Yeah well they're selling like mad so the scumbags are marking it up. My only advice is to just get on the internet and call all over the place and see. I had a guy go all the way from Nashville to Colorado to buy a Toyota hybrid because it was 10 grand cheaper in Colorado. But you can have a problem with that Maverick because they're too popular and the dealers are all scumbags

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New regulations concerning car dealers may be coming as soon as June.  I don't think I can wait that long but check out TheHomeworkGuy and others providing educational resources for arming yourself before buying a car.  

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